AGENCY

PERSONAL

Wild & Mild
Subway

Dichotomy of customer’s flavour preference, mild - comfort, spicy - sensation. 

Conceptual & production design. Global campaign toolkit.

Creative Director: Michael Thomason
Worked in conjunction with Saatchi & Saatchi UK & Publicis Production.

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Yes Boys
EESupporting England in the latest World Cup. Additionally a wider campaign lens on changing sportmanship through positive reinforcement. 

Conceptual & production design. Majority of these images are quick conceptual skamps I created while working on the project. 

Creative Directors: Samuel Simmonds & George Coyle
Design Director: Simon Hadassi
Worked in conjunction with Saatchi & Saatchi UK & Publicis Production.

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Nations Cup
eSports
Pitch work using found media, collaged, edited and retouched. Strategy to create bespoke nation identities (test Brazil, Japan & Morocco) with an overall brand system linking them.

Conceptual design.

Creative Director: Joe Goulcher
Design Director: Simon Hadassi
Worked in conjunction with Boomerang & Publicis Production.

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Misc. Burger King
Burger King

Designed national LTO, brand and partnership campaigns across all touchpoints. 

Conceptual and production design. 

Creatives: Sam Deane & Arizona Doolan
Work for Pitchblack Partners. 

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Doppelganger
ISTDA typographic interpretation of Helvetica and its doppelganger fonts through an editorial output.

Accepted submission for the International Society of Typographic Designers. Best awards student finalist.

Tutors: Faye MacAlpine & Annette O’Sullivan

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Second Skin
Personal ProjectA review and study of book cover design. 

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Clear The Smoke
Degree Honours ProjectHow design could aid in destigmatising medicinal cannabis use by sharing patients stories. 

Conceptual design & strategy. 

Tutors: Karl Kane & Tim Parkin

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Misc. Projects

Assortment of work done for personal projects over the last few years. 

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