Wild & Mild
Subway
Dichotomy of customer’s flavour preference, mild - comfort, spicy - sensation.
Conceptual & production design. Global campaign toolkit.
Worked in conjunction with Saatchi & Saatchi UK & Publicis Production.
Yes Boys
EE
Supporting England in the latest World Cup. Additionally a wider campaign lens on changing sportmanship through positive reinforcement.
Conceptual & production design. Majority of these images are quick conceptual skamps I created while working on the project.
Creative Directors: Samuel Simmonds & George Coyle
Design Director: Simon Hadassi
Worked in conjunction with Saatchi & Saatchi UK & Publicis Production.
Nations Cup
eSports
Pitch work using found media, collaged, edited and retouched. Strategy to create bespoke nation identities (test Brazil, Japan & Morocco) with an overall brand system linking them.
Conceptual design.
Worked in conjunction with Boomerang & Publicis Production.
Misc. Burger King
Burger King
Designed national LTO, brand and partnership campaigns across all touchpoints.
Conceptual and production design.
Creatives: Sam Deane & Arizona Doolan
Work for Pitchblack Partners.
shona.macleodd@gmail.com
Doppelganger
International Society of Typographic Designers Submission
A typographic interpretation of Helvetica and its doppelganger fonts through an editorial output.
Accepted submission for the ISTD. Best Awards student finalist (2019).
Tutors: Faye MacAlpine & Annette O’Sullivan
Second Skin
Personal Project
A review and study of book cover design.
Clear The Smoke
Degree Honours Project
How design could aid in destigmatising medicinal cannabis use by sharing patients stories.
Conceptual design & strategy.
Tutors: Karl Kane & Tim Parkin
Misc. Projects
Assortment of work done for personal projects over the last few years.